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DESIGNING DIGITAL PRODUCTS USED BY MILLIONS OF PEOPLE

I’m Dan, a Product Designer Solving complex problems beautifully.

I believe the best digital products balance user needs, business goals and technical constraints without users ever noticing the complexity underneath.

Explore Selected work

Start a conversation

For everyone

For hiring managers

DESIGNING DIGITAL PRODUCTS USED BY MILLIONS OF PEOPLE

I’m Dan, a Product Designer Solving complex problems beautifully.

I believe the best digital products balance user needs, business goals and technical constraints without users ever noticing the complexity underneath.

Explore Selected work

Start a conversation

For everyone

For hiring managers

DESIGNING DIGITAL PRODUCTS USED BY MILLIONS OF PEOPLE

I’m Dan, a Product Designer Solving complex problems beautifully.

I believe the best digital products balance user needs, business goals and technical constraints without users ever noticing the complexity underneath.

Explore Selected work

Start a conversation

trusted product experience

9 years

designing high-stakes digital products

Experience and perspective

Nine years designing complex, high-stakes digital products.

Nine years designing complex, high-stakes digital products.

I bring customer insight, commercial thinking and close collaboration with product and engineering to work that needs to feel clear, credible and scalable.

My Work

My Work

Netflix · Light & Wonder · Incentive Games

Turning customer research into a crash game for the Netflix Squid Game IP

Using customer research conducted in the US, I shaped the core mechanics, side-by-side betting, visual design, game-history pills, loading experience and sound—bringing every touchpoint together as one coherent product.

My Role

Led the product experience across game mechanics, betting interactions, responsive visual design, game history, loading states, audio cues and prototyping.

Result

A cohesive, branded experience in which betting, gameplay feedback, sound and supporting interface elements work together to help customers understand changing states.

View Squid Game case study →

Netflix · Light & Wonder · Incentive Games

Turning customer research into a crash game for the Netflix Squid Game IP

Using customer research conducted in the US, I shaped the core mechanics, side-by-side betting, visual design, game-history pills, loading experience and sound—bringing every touchpoint together as one coherent product.

My Role

Led the product experience across game mechanics, betting interactions, responsive visual design, game history, loading states, audio cues and prototyping.

Result

A cohesive, branded experience in which betting, gameplay feedback, sound and supporting interface elements work together to help customers understand changing states.

View Squid Game case study →

TSB · Personal concept · Savings experience

Making saving goals feel clearer, more tangible and easier to act on.

A non-client banking concept exploring how progress, goal framing and focused interactions could make a savings journey easier to understand.

My Role

Independent product concept covering journey definition, interaction design, responsive UI and prototyping.

Result

A clearer mobile savings journey that makes financial progress feel tangible and approachable. Speculative work—no live-product metrics claimed.

View systems case study  →

TSB · Personal concept · Savings experience

Making saving goals feel clearer, more tangible and easier to act on.

A non-client banking concept exploring how progress, goal framing and focused interactions could make a savings journey easier to understand.

My Role

Independent product concept covering journey definition, interaction design, responsive UI and prototyping.

Result

A clearer mobile savings journey that makes financial progress feel tangible and approachable. Speculative work—no live-product metrics claimed.

View systems case study  →

Incentive Games · One system, seven products

Scaling a consistent navigation foundation across seven products.

The product problem was bigger than a header: fragmented patterns slowed decisions and made every release harder to keep coherent.

My Role

Led the reusable header foundation, component behaviours and design guidance needed to work across different products.

Result

One shared navigation foundation supporting seven products, improving consistency and making subsequent delivery more efficient.

View systems case study  →

Incentive Games · One system, seven products

Scaling a consistent navigation foundation across seven products.

The product problem was bigger than a header: fragmented patterns slowed decisions and made every release harder to keep coherent.

My Role

Led the reusable header foundation, component behaviours and design guidance needed to work across different products.

Result

One shared navigation foundation supporting seven products, improving consistency and making subsequent delivery more efficient.

View systems case study  →

Incentive Games · Zeus Lightning Surge · Unreleased

Introducing meaningful variation without making a familiar product harder to understand.

Research showed that the experience could become predictable. I designed a dynamic mid-round event that introduced variation in pacing and interaction while keeping the core loop familiar and clearly communicated.

My Role

Defined the Surge mechanic and end-to-end interaction flow, then worked with product, development and a dedicated artist to shape feedback, progression and onboarding.

Result

A clearly communicated concept for adding meaningful variation, plus the first reusable “How to play” system intended to support consistency and delivery across future titles.

View systems case study  →

Incentive Games · Zeus Lightning Surge · Unreleased

Introducing meaningful variation without making a familiar product harder to understand.

Research showed that the experience could become predictable. I designed a dynamic mid-round event that introduced variation in pacing and interaction while keeping the core loop familiar and clearly communicated.

My Role

Defined the Surge mechanic and end-to-end interaction flow, then worked with product, development and a dedicated artist to shape feedback, progression and onboarding.

Result

A clearly communicated concept for adding meaningful variation, plus the first reusable “How to play” system intended to support consistency and delivery across future titles.

View systems case study  →

POKERSTARS · THROWABLES · SOCIAL GAMEPLAY FEATURE

Introducing social interaction without disrupting the core gameplay.

Online poker lacked many of the social moments players experience around a real table. I helped design Throwables, adding playful interactions that made games feel more expressive while remaining completely optional and unobtrusive.

My Role

Collaborated with the design team to shape the Throwables experience, contributing to interaction design, usability and player feedback. Later, I owned the creation and implementation of every throwable asset, ensuring a consistent visual style and seamless in-game experience.

Result

A feature that added personality and social interaction to PokerStars without affecting the core gameplay. Throwables gave players new ways to express themselves while remaining optional for those who preferred a traditional poker experience.

View systems case study  →

POKERSTARS · THROWABLES · SOCIAL GAMEPLAY FEATURE

Introducing social interaction without disrupting the core gameplay.

Online poker lacked many of the social moments players experience around a real table. I helped design Throwables, adding playful interactions that made games feel more expressive while remaining completely optional and unobtrusive.

My Role

Collaborated with the design team to shape the Throwables experience, contributing to interaction design, usability and player feedback. Later, I owned the creation and implementation of every throwable asset, ensuring a consistent visual style and seamless in-game experience.

Result

A feature that added personality and social interaction to PokerStars without affecting the core gameplay. Throwables gave players new ways to express themselves while remaining optional for those who preferred a traditional poker experience.

View systems case study  →

Why work with me?

Good design should improve the experience and the business.

Good design should improve the experience and the business.

01

Find the valuable problem

I connect customer behaviour, product evidence and commercial context so teams invest in the opportunities that matter.

02

Make decisions feel clear

I simplify complex mechanics and competing constraints into flows that reduce friction and strengthen customer confidence.

03

Build a foundation that scales

I work closely with engineering to create reusable systems that support consistent products and more efficient future delivery.

A little more about me

On the side

On the side

Repair · Explain · Share

Repair · Explain · Share

Ninja Repair logo

Ninja Repair · YouTube

Making technical repairs easier to understand.

Making technical repairs easier to understand.

Making technical repairs easier to understand.

Ninja Repair is my tech-repair YouTube channel, where I turn faults, fixes and practical troubleshooting into clear, useful videos. It is another expression of the same curiosity and communication skills I bring to product design.

1.4M+

channel views

and counting

Visit Ninja Repair on YouTube ↗

Earlier commercial experience

Recognised names from earlier in my career.

Selected branding, graphic-design and digital projects across finance, property and professional services—useful creative breadth, without confusing it with my more recent product-design experience.

Selected projects completed more than ten years ago. Barclays and Lloyds TSB work was delivered through Home Strategic rather than as a direct client engagement.

Lets work together

Complex challenge?
Let’s make it clear.

Complex challenge?
Let’s make it clear.

I’m interested in senior product design opportunities where customer trust, commercial thinking and strong execution all matter.

dannywhite@outlook.com  →

© 2026 Dan White · Senior Product Designer

+44 7983 803 850

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